Copywriting for the Garden Dreamer
In the home gardening industry, we create tools to help the homeowner find ease in their tasks and fulfill their garden dreams. Do your customers want shady Mayberry? Earthy Sedona? Floral Atlanta? Wild Minnesota in their yards?
To get customers excited about the possibilities, the copywriting in your marketing message must speak their language. It’s possible that customers know what they want before your ad arrives in their in-box, or mailbox…but unlikely….
If you’re looking to bring in new customer traffic, and increase sales, then you must excite their gardening dreams.
I write fresh copy that speaks to the new homeowner dreaming of lush flower beds…the seasoned gardener trying out companion planting…the reluctant gardener, the1-hourgardener.com, worried about the time investment…or the professional who needs to advise them all.
You know the science—I know the customer. Let’s talk today about your marketing needs. Contact me here.
The Print and Digital Road to Your Doorstep
Your future customer may have traveled a lot of roads to get to you. Suppose that she—a Senior—buys your product at a brick-and-mortar store, after researching it online.
But before she walks into the local retailer, she recommends the product to her son. He then buys it online, after he receives an ad for it—arriving through snail mail.
The purchase process is complex, and no single buyers’ path can tell the whole story. Consider that a Millennial might browse a dozen online retailers, leaving items in all the carts without purchasing a single thing.
Then he finally buys the item on impulse from a brick-and-mortar store, while out with friends.
Copywriter to Broadcast Your Message
Are your customers visiting but not buying? Do you need help with lead generation? Product proof? Higher conversion rates? More sales?
Broadcasting your marketing message through all print and digital channels creates the humus-rich soil that supports your business. It won’t be enough to just list your product’s features. Your new message must be created out of all your new and future customers’ hopes and dreams.
I’m the copywriter who will travel that road with you—Mary Carol Ghislin, copywriter for the home gardening industry. It’s time to test your “soil“…and amend your marketing message.
Let’s talk about your dreams for increased business. Let’s talk today about your marketing needs. Contact me here.
“Mary Carol always treated us like we were partners. She understands how words and design work together, and she appreciates how the design supports the words. I hope we can work with her again.” —Omar S., Creative Manager, Fortune 500 Company
“I worked with Mary Carol for many years on one of the most widely used programs in the country, and I can say with utmost confidence that she is truly a gem. For the marketing team, she was the go-to person for guidance, copyediting, and copywriting on many projects from campaign messaging to the development… Continue reading “Go-to Person for…Copywriting”